G’narsh
The Troll, The Myth, The Legend
by
Kevin Stillwater
chapter 1
# # # Prelude # # #
page 2
So, as said, you are at the store. You have
plugged in. And presently, you are trying out a new disc, this
disc: G’narsh: The Troll, The Myth, The Legend.
Look around. Look down the aisles. There are hundreds of
thousands of discs here. You will never (ever) read the back copy
on most of the discs in this store, let alone load them up for a test
spin. These are important economic facts that a would be artist
needs to keep in mind. Unless you have a name, consumers are not
waiting for your fantasy to hit the market. Even fans of your
genre will likely not notice your disc’s brief stint on the store
shelves before your hard work lands in the dustbin of obscurity.
What is critical in all of this is that you have mere seconds to
capture your audience’s attention before they pass your disc by; and
most of the factors controlling this momentary interaction are beyond
your control -- cover art, product placement, and critical review to
name just a few. Get that coveted end-aisle position and you will
get your moment in the sun. The customer will pick up your disc,
look over the art, read the blurb on the back, and if you are lucky --
really, really, really lucky -- they will spend a moment plugging into
your disc to see what’s inside.
That’s why
the opening segment is so important. It is but a fleeting moment,
but it is likely all the time you will ever get. It is during
these brief seconds that your audience looks over your work, checks out
the bait, and decides whether to purchase or to move on. And the
question on everyone’s mind at this juncture is: Can you set the hook?
So a lot of thought goes into the opening sequence. It’s why
mysteries start with dead bodies, westerns start with gunfights,
adventures start with chase scenes, fantasies start with detailed
descriptions of fanciful characters, and science fiction stories start
with an epic overview of the setting. Granted, these rules aren’t
carved in stone, but the idea lurking behind them remains
accurate. Once someone has loaded up your disc, your primary goal
should be to give them ample reason to continue playing your
dream. This holds true both in the market place and in the halls
of competition. You don’t actually think that a judge has time to
play every disc that they get in an open-invitation (unlimited)
tournament all the way thru from the beginning to end? Trust
me. They don’t. Those judges are even more cynical than the
most jaded of fans.